According to the Paris Convention and Visitors Bureau, Paris is ahead of the United States and Spain, despite the security situation. Paris is also Europe’s largest convention centre. As a result, the entire region’s dynamism and appeal contribute to France’s international reputation and image, which in turn benefits the hotel industry. With a total of between 82.5 and 83 million foreign tourists visiting France in 2016*, the trend is for hotel establishments to move upmarket in order to accommodate this business and tourist clientele with high purchasing power. These good results were achieved thanks in particular to the return of long-haul customers from the United States, Japan, China and Russia (*sources: CRT Paris IDF Q1 2017).
The French hotel market therefore remains buoyant, with Parisian hotel occupancy rates – close to 80% – the best in Europe after London. In 2017, all categories of hotel have been affected by this upturn in activity. These trends should also be confirmed thanks to the dynamism of Greater Paris and the events market, with the Rugby World Cup in 2023 and the Olympic Games in 2024.