hotel boutiques with their own identity or franchise agreements with the world’s leading hotel brands, renowned for their international quality standards, such as MARRIOTT INTERNATIONAL®, ACCORHOTELS®, BEST WESTERN®, B&B HOTELS®, etc. These international brands help to maximise the marketing of hotels through their excellent worldwide visibility linked to the strength of their distribution channels (digital, corporate or GDS, etc.) and the loyalty of customers to their brands. This high level of market penetration, combined with their reputation as a guarantee of the quality of the customer experience for international customers, means that hotel sales can be optimised, thereby maximising the long-term value creation of the wall and goodwill created. Suitcase Hospitaliy has therefore chosen, after extensive market research for each of the hotels in its portfolio, to work on a franchise basis with the :
Hotel operations
Depending on the market positioning of its hotels, Suitcase hospitality operates
ACCOR®
The Accor ® group is a world leader in travel, offering unique experiences in more than 4,200 hotels, resorts and residences, under 20 hotel brands ranging from luxury to economy, as well as more than 3,000 exceptional private residences worldwide. AccorHotels is present in 95 countries and welcomes 500,000 guests a day to its network.
MARRIOTT INTERNATIONAL®
Marriott International®, Inc. is one of the world’s leading hotel companies, with more than 6,000 properties in 122 countries and territories, generating more than $17 billion in revenue in fiscal 2016. Founded by J. Willard and Alice Marriott and led by the Marriott family for nearly 90 years, the company is headquartered in Bethesda, near Washington D.C., Maryland, USA.
BEST WESTERN® HOTELS & RESORT
Best Western Hotels & Resorts® is a privately held hotel chain headquartered in Phoenix, Arizona. With 4,200 hotels in more than 100 countries and territories, Best Western offers eleven hotel brands ranging from luxury to extended-stay economy. Suitcase Hospitality opened its first hotel under the Best Western Plus banner: the Best Western Plus Suitcase Paris La Défense in 2015.
B&B HOTELS®
B&B Hotels® is a hotel chain founded in 1990 in Brest, France, which has since opened hotels in Germany, Italy, Poland, Portugal and Morocco. In July 2016, it had 358 hotels, including 251 in France.